Sales Enablement for Teams Without a Sales Enablement Team
Your reps are going into battle unarmed
Generate battle cards, objection handlers, and competitive intelligence in 60 seconds — not 6 weeks.
No dedicated enablement team? No problem. Paste two URLs and arm your reps with the materials they need to win their next deal.
No credit card required. Free plan includes 3 generations/month.
Three Steps. Sixty Seconds. Done.
No onboarding calls. No week-long setup. No learning curve. Just paste, generate, and go win deals.
Step 01
Paste Your URLs
Drop in your company URL and a competitor URL. That is all we need. No spreadsheets, no intake forms, no briefing documents.
Step 02
AI Analyzes Both Companies
Our system crawls both websites in real time, extracting positioning, features, pricing, and messaging. Then it identifies every competitive advantage and vulnerability.
Step 03
Download Your Battle Card
Get a ready-to-use battle card your reps can open on their next call. Export as PDF or PowerPoint — no reformatting needed.
What You Can Generate
Four tools. Every piece of competitive sales collateral your team needs. Each one built by someone who has spent a decade watching sales teams struggle without this stuff.
Battle Card Generator
Most PopularSide-by-side competitive comparisons your reps can pull up mid-call. Includes positioning, feature comparisons, pricing intel, win/loss talking points, and killer questions to ask prospects. The same deliverable that takes a consultant two weeks — done in 60 seconds.
- Competitive positioning matrix
- Feature-by-feature comparison
- Pricing intelligence
- Objection counters
- Trap-setting questions
Objection Handler
EssentialStop letting reps freeze when a prospect says "we are already talking to [competitor]." Get a comprehensive guide to handling every competitive objection with confidence, backed by specific data points and reframing techniques.
- Top 10 competitive objections
- Data-backed responses
- Reframing techniques
- Follow-up questions
- Email response templates
Cold Email Generator
Coming SoonCompetitive displacement sequences that actually get replies. Generate cold email campaigns that lead with the specific pain points your competitor creates and position your solution as the natural next step. Built on frameworks from teams that have displaced entrenched competitors.
- 3-email displacement sequence
- Competitor-specific pain points
- Social proof integration
- Subject line variants
- Follow-up cadence
Sales Playbook Generator
Coming SoonA complete competitive playbook for any deal scenario. From discovery questions that expose competitor weaknesses to demo talking points that highlight your advantages — this is the guide your reps wish they had before every competitive deal.
- Discovery question framework
- Demo talking points
- Competitive landmines
- Negotiation strategies
- Win/loss analysis template
Why Sales Leaders Choose Us
We built this because we lived the problem. Ten years of watching sales teams lose deals because their competitive materials were outdated, incomplete, or nonexistent.
60 Seconds, Not 6 Weeks
Traditional sales enablement takes weeks of research, interviews, and revisions. We do the same analysis in about a minute. Your reps get what they need before their next call — not next quarter. When a new competitor enters a deal, you do not have time to wait. Neither do your reps.
Always Fresh, Never Stale
Every generation pulls the latest data from live websites. No more battle cards that reference last year's pricing or features your competitor deprecated six months ago. On Auto-Pilot, your materials refresh automatically every week and get pushed straight to your team.
Actually Gets Used
We designed every output for how reps actually work — not for how enablement managers think they should work. Clean layouts, scannable sections, the critical info front and center. These materials get pulled up during calls, not filed away in a folder nobody opens. Because the best battle card in the world is worthless if nobody reads it.
Trusted by sales teams at companies like yours
From 10-person startups to 500-person scale-ups, sales teams use The Sales Enablement Guy to win more competitive deals.
Simple, Transparent Pricing
A dedicated sales enablement hire costs $95,000/year. We cost less than your team's weekly coffee budget.
Free
Try it out. 3 generations per month.
- 3 generations/month
- Battle card generator
- Objection handler
- Watermarked PDF export
- Email support
Pro
For sales leaders who need materials on demand.
- Unlimited generations
- All tools and templates
- Clean PDF and PPTX export
- Saved library
- No watermarks
- Priority support
Team
For sales teams that need a shared workspace.
- Everything in Pro
- Up to 10 team members
- Shared workspace
- Brand voice training
- Bulk generation
- CRM-ready formats
- Dedicated support
Auto-Pilot
Set it and forget it. Always-fresh competitive intel.
- Everything in Team
- Connect your site + 10 competitors
- Weekly auto-refresh of all materials
- Slack and email delivery
- Competitive intel alerts
- Custom integrations
Frequently Asked Questions
Everything you need to know about generating competitive sales materials with The Sales Enablement Guy.
Stop Losing Deals to Outdated Materials
Your competitors are updating their positioning right now. Make sure your reps have the latest intel before their next call.
Generate Your First Battle Card Free