About

Who This Is

I've spent over a decade in sales enablement at B2B companies you've probably heard of. SaaS, primarily. Teams from 10 to 500+ people.

I've:

• Built sales enablement programs from scratch (multiple times)
• Wasted money on tools that looked great in demos but sucked in practice
• Created templates at 2am because nothing existed that actually worked
• Sat through way too many vendor pitches (way, way too many)
• Trained hundreds of reps who didn't want to be trained
• Built playbooks that reps actually used (and many that collected dust)

Why This Site Exists

I got tired of:

• Generic "best tools" listicles written by people who've never used the tools
• Vendor comparison pages that are just affiliate link farms
• Sales enablement "thought leaders" who've never actually done the job
• Watching people waste money on the wrong tools because they trusted bad advice

So I built this. Direct reviews of tools I've actually used. Templates I've battle-tested. Guides that help you make decisions without sitting through 8 demos.

What This Site Is

This is a curated resource hub for sales enablement managers, sales ops, and sales leaders who need to make decisions about tools and processes.

You'll find:

• Honest tool reviews - What works, what doesn't, and who it's for
• Real comparisons - Based on actual use, not feature checklists
• Battle-tested templates - Things I've built and used with real teams
• Practical advice - From someone who's made the mistakes already

What This Site Isn't

This isn't a comprehensive database of every sales tool ever made. It's curated. If something isn't here, it's because:

• I haven't tested it enough to have an opinion
• It's redundant with better options
• It just sucks

I don't try to cover everything. I cover what I know works.

Some Rules I Follow

• No paid reviews. I don't accept money for reviews or rankings. If a tool is here, it's because I think it's worth considering.
• Affiliate links are marked. Some links are affiliate links (they pay me if you buy). I'll always mark them. My opinion stays the same either way.
• I update when things change. Tools get better (or worse). I update reviews when there are significant changes.
• I admit when I'm wrong. If you catch an error or have experience that contradicts what I've written, tell me. I'll fix it.