Built by Someone Who Lived the Problem
The Sales Enablement Guy exists because too many sales teams are losing winnable deals to outdated materials, missing competitive intel, and the fundamental unfairness of not having a dedicated enablement function.
The Origin Story
Over 10 years in B2B sales and revenue operations, I watched the same pattern play out at every company I worked with. A rep would walk into a competitive deal and ask, “Do we have a battle card for [competitor]?” The answer was always one of three things:
“Yeah, someone made one last year. Check the shared drive.” The rep would find a document with outdated pricing, deprecated features, and messaging that no longer matched what the competitor was actually saying. They would go into the deal half-prepared and hope for the best.
“No, but I can put something together.” A well-meaning product marketer or sales manager would spend 15-20 hours researching the competitor, writing up a battle card, getting it reviewed, and distributing it. By the time it was done, the deal was already in negotiation — or lost.
“We should really invest in an enablement platform.” Someone would pull up pricing for Klue or Crayon, see the $30,000-$100,000+ annual cost, and shelve the conversation until “next year.” Next year would come and the same conversation would happen again.
This is the reality for the vast majority of sales teams. Not the Fortune 500 teams with dedicated enablement departments and six-figure CI budgets. The mid-market teams — 50 to 500 employees — where the VP of Sales is also the de facto enablement team, competitive intelligence analyst, and sometimes still carrying a quota.
I built The Sales Enablement Guy to fix this. Not with another expensive platform that takes six months to implement. Not with a consulting engagement that costs more than a junior hire. With a tool that does the job in 60 seconds, costs less than a team lunch, and produces materials good enough that your reps will actually use them.
The Problem We Solve
Reps go into competitive deals unprepared
Without current battle cards, your reps are improvising against competitors who have prepped their talking points. Every unprepared call is a deal at risk.
Competitive materials go stale within weeks
Your competitor ships a new feature, changes their pricing, or updates their messaging — and your battle card from last quarter is now actively harmful because it contains wrong information.
Nobody has time to maintain competitive intel
Creating one battle card takes 10-20 hours. Your product marketer or sales manager has a dozen other priorities. Keeping materials current across all competitors is a full-time job that nobody was hired to do.
Enterprise CI tools are out of reach
Platforms like Klue and Crayon are built for large enterprises with dedicated CI teams and annual budgets starting at $30,000. Most mid-market teams cannot justify that investment, so they go without.
Our Mission
Make Enterprise-Grade Sales Enablement Accessible to Every Sales Team
A 50-person company competing against a 5,000-person incumbent should not lose because they cannot afford competitive intelligence. The sales rep at a growing startup deserves the same quality of battle cards as the rep at an enterprise giant with a dedicated enablement department.
We are leveling the playing field. Our tools give every sales team — regardless of headcount, budget, or enablement resources — the competitive materials they need to win. If you have a URL and a competitor, you have everything you need to arm your reps.
What We Believe
These are not corporate values written on a wall. They are the principles that drive every product decision we make.
Speed Over Perfection
A good battle card in your rep's hands today beats a perfect one that arrives next month. We optimized for speed because in sales, timing is everything. The competitor who showed up in your pipeline yesterday cannot wait for a two-week research project. Your reps need answers now — and they deserve tools fast enough to keep up with the pace of real deals.
Always Fresh
Competitive intelligence has a half-life. The battle card you built last quarter is already wrong — your competitor changed their pricing, launched a new feature, or pivoted their messaging. We pull data from live websites every single time, so the materials your team uses always reflect what is actually happening in the market. On Auto-Pilot, we re-crawl automatically every week so your reps never quote outdated information.
Actually Useful
The best competitive materials in the world are worthless if nobody uses them. We have seen too many enablement programs produce beautiful documents that collect dust in a Google Drive folder. Every output we generate is designed for how reps actually work: scannable sections, critical information front and center, exportable to the formats your team already uses. If a rep cannot glance at it mid-call and find what they need in five seconds, we have failed.
Accessible to All
Enterprise sales teams have Klue, Crayon, and dedicated CI analysts. They are fine. But what about the 50-person startup trying to compete against an entrenched incumbent? What about the sales leader managing 8 reps without a single enablement resource? That is who we built this for. Enterprise-grade competitive intelligence should not require an enterprise budget. A $49/month subscription should not be the barrier between your team and winning competitive deals.
What This Means in Practice
Who This Is For
If you are a VP of Sales at a 100-person SaaS company wearing three hats, this is for you. If you are an AE who just found out your biggest deal is also evaluating your main competitor, this is for you. If you are a sales manager who keeps promising your team updated battle cards but never finds the time to create them, this is for you.
We specifically built The Sales Enablement Guy for mid-market sales teams — typically 50 to 500 employees — who face competitive deals regularly but do not have a dedicated enablement function. You know the value of competitive intelligence. You just do not have the time, budget, or headcount to create and maintain it the traditional way.
If you have ever gone into a deal and wished you had better competitive materials, or looked at your team's win rate on competitive deals and thought “this should be higher” — we built this for you.
Free. No credit card. 60 seconds to your first competitive battle card.
Ready to Level the Playing Field?
Stop losing competitive deals because your team does not have the right materials. Start generating battle cards today.
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