CRM Tools for Sales Enablement Teams

You don't need a $50k CRM that requires a full-time admin. You need something your team will actually use. Here's what works.

HubSpot Sales Hub

The Deal: The free version is actually usable, which is rare. Good if you're already in the HubSpot ecosystem or want something that connects marketing and sales without custom integrations. Gets pricey fast if you need advanced features though.

Good For:

  • Teams under 25 who need free CRM that doesn't suck
  • Companies using HubSpot Marketing (obvious choice)
  • Sales teams who want email tracking without browser extensions
  • Orgs that value "easy to use" over "infinitely customizable"

Not Good For:

  • Complex B2B sales cycles with long deal stages
  • Companies needing deep customization (you'll hit walls)
  • Budget-conscious teams scaling past 25 users (prices jump)

Pricing: Free for basics, $45/user/month for Professional, $1,200/month for Enterprise

Bottom Line: Start here if you're small and broke, but plan your exit strategy before you're too invested.
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Pipedrive

The Deal: Built for salespeople, not IT departments. Visual pipeline is dead simple. Good for small teams who just need pipeline visibility without the bloat. Limited on reporting and integrations compared to bigger platforms.

Good For:

  • Small sales teams (5-25 reps) who need simple pipeline tracking
  • Companies tired of over-complicated CRMs
  • Teams that close deals in 2-4 weeks (not 6+ months)
  • Orgs that want something that works in 1 day, not 1 month

Not Good For:

  • Enterprise sales with complex approval workflows
  • Teams needing advanced automation and integrations
  • Companies that live in Salesforce reports (reporting is basic)

Pricing: Starts at $14/user/month, most teams need the $34/user Professional plan

Bottom Line: If you want a CRM that doesn't make you want to quit sales, start here.
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Close

The Deal: Built for high-velocity inside sales teams. Calling and emailing right from the CRM without switching between 5 tools. Power dialer actually works. Best for teams doing 50+ dials per day.

Good For:

  • Outbound teams making 50-100+ calls per day
  • Inside sales teams who live on the phone
  • SMB-focused sales orgs (not enterprise deals)
  • Teams that want calling, emailing, and CRM in one place

Not Good For:

  • Field sales teams (built for inside sales)
  • Complex enterprise sales cycles
  • Teams that rarely call prospects

Pricing: $49/user/month for Startup, $89/user/month for Professional (most pick this)

Bottom Line: If your team lives on the phone, this is your CRM. If not, look elsewhere.
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Salesforce

The Deal: The 800-pound gorilla. Infinitely customizable, which is both the best and worst thing about it. Required for some enterprises. Expect to hire an admin. Integrates with everything because everyone uses it.

Good For:

  • Enterprise teams with dedicated Salesforce admins
  • Complex sales processes requiring heavy customization
  • Companies with 100+ users who need enterprise features
  • Orgs that need every integration ever made

Not Good For:

  • Small teams without dedicated admin (you'll drown)
  • Companies wanting "easy to use" (it's not)
  • Budget-conscious startups (there are better options)

Pricing: $25/user/month (barely usable) to $300+/user/month for what you actually need

Bottom Line: Pick this if your boss makes you, you're enterprise-scale, or you need infinite customization.
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Copper

The Deal: Built for Google Workspace users. Lives in Gmail, syncs with Google Calendar, integrates with Google everything. If you live in Google apps, this feels native. If you don't use Google, skip it.

Good For:

  • Companies using Google Workspace (Gmail, Calendar, Drive)
  • Teams who want CRM that doesn't feel like separate software
  • Small to mid-size B2B teams (10-100 people)
  • Relationship-focused sales (not transactional)

Not Good For:

  • Microsoft 365 users (get a different CRM)
  • High-velocity sales teams needing power dialers
  • Companies wanting deep customization and workflows

Pricing: $29/user/month for Basic, $69/user/month for Professional (most need this)

Bottom Line: Perfect if you're all-in on Google. Pointless if you're not.
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Attio

The Deal: The new kid that's actually good. Modern interface that doesn't look like it's from 2005. Flexible data model so you're not stuck with rigid fields. Best for teams who want customization without Salesforce complexity.

Good For:

  • Startups and scale-ups who want modern CRM
  • Teams that need flexible data structure
  • Companies tired of legacy CRM interfaces
  • Relationship-focused sales (VC firms love this)

Not Good For:

  • Teams needing mature ecosystem of integrations
  • Enterprise companies requiring battle-tested platform
  • High-velocity transactional sales

Pricing: $29/user/month for Plus, custom pricing for Pro (most features locked in Pro)

Bottom Line: Best "modern" CRM if you don't need enterprise features yet.
Visit Attio →

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